Gourmet Pizza Logo Redesign

For this project, I was asked to redesign the logo of a local restaurant in my college town of New Paltz, New York. I chose Gourmet Pizza, a well-known and beloved spot among students and locals. The goal was to modernize and refresh the restaurant’s visual identity while honoring its long-standing presence and reputation in the community. I studied the current branding and customer experience, then reimagined the logo with updated typography, colors, and visual elements that reflect the restaurant’s casual, friendly atmosphere and classic New York-style pizza. The final design aims to attract both loyal customers and new visitors with a clean, inviting, and memorable look.