Tazo Packaging Redesign (Front Label)

For this project, I was asked to redesign the packaging for a tea brand of my choice and create three original flavor concepts. I selected Tazo for its bold branding and adventurous flavor profiles. Inspired by global fusion, I developed a theme centered around the cultural and culinary blending of two countries per flavor. The three new blends are: France & Japan, India & Italy, and China & the United Kingdom—each combining ingredients, traditions, and visual motifs from both cultures.

The redesigned packaging reflects this concept, incorporating a unique color palette, illustration style, and typography for each blend while maintaining Tazo’s brand identity. The final result celebrates cross-cultural connection and invites tea drinkers to explore bold, unexpected flavor journeys from around the world.